How Selena Gomez came to be the most popular girl in America
On a Wednesday night in mid-December, Selena Gomez was sequestered inside a cinder block
dressing room deep in the bowels of Chicago’s Allstate Arena, where she was
performing at the annual Jingle Ball, a yuletide-tinged Lollapalooza for the teen
set. She had just finished the meet and greet, during which she embraced, with
practiced efficiency and unflagging enthusiasm, around 100 fortunate attendees
in less than five minutes. She had two hours to kill before taking the stage.
She was hungry. Having spent the better part of the day at Gomez’s side, I had
come to understand her as someone governed by a variety of appetites, most of
them complicated in ways that few of her fans (aka Selenators, defined by the
Urban Dictionary as people who love Selena Gomez and support her in everything
she does) could relate to. We had already spoken at considerable length about
the cravings that have consumed her for the past year: controlling her destiny,
defining herself as an adult, and distancing herself from the emotional tornado
that is her ex, Justin Bieber. At present, however, Gomez sought a more primal
form of sustenance.
“Chick-fil-A,” she
said. “How amazing does that sound?”
She is a tiny young
woman, giving the impression of being pocket-size, who, in person, emits the
coiled energy of a Thoroughbred and sheds much of the adolescent softness that
clings to her in red-carpet photographs, in which she often looks like a doll.
Her hair, thick and bouncy and the color of dark chocolate, seemed, even in the
windowless room, to be reflecting California sunbeams. She was wearing a
cotton-rib peplum top and matching skirt designed by Victoria Beckham—information
I knew not because I am observant, but because, while sitting next to her, I
Googled “What is Selena Gomez wearing?” and discovered that the outfit was
already being dissected on Twitter. Surrounding her in the room were various
members of her team: hair, makeup, security, assistant. Using their cell
phones, arguably the most critical weapon in cultivating and disseminating the
Gomez brand, they began searching for the closest branch of the fast-food chain
known for its tasty chicken sandwiches and aggressive right-wing politics.
“There’s one 40
minutes from here,” her assistant, Theresa Mingus, said.
“Yum,” Gomez said.
“Want me to go?”
“I want to go.”
“Well, you can’t.
You have to be onstage.”
“I just want to get
out of here for a bit.”
The urge was
understandable. The room was cramped and very cold. More to the point, Gomez,
23, has spent much of her life in such places—the charmless antechambers where
the famous are primed for public consumption. She landed her first gig at 7, on
PBS Kids’ Barney & Friends, and
by 14 was known to millions of prepubescent youths as Alex Russo, the sarcastic
wizard-in–training onWizards of Waverly Place, a Disney show that ran for five years,
reaching 163 countries. Emanating a cherubic beauty that’s equal parts exotic
and nonthreatening, with a streak of sass complementing a disarming
vulnerability, Gomez emerged, along with Disney cohorts Miley Cyrus and Demi Lovato, as a new breed of
star, harnessing a preternatural fluency with social media to pollinate her
brand across a number of platforms: television, music, film, and the requisite
midmarket clothing line (Dream Out Loud by Selena Gomez, a partnership with
Kmart). Gomez’s success can be measured by her net worth, reportedly around $20
million, but also, perhaps more tellingly, by her legions of followers on
Instagram. They currently number more than 60 million—more than Kim, more
than Bey, more than twice the population of the state of Texas, where Gomez was
born and raised.
And yet, if you are
not an adolescent (or the parent of one), you may have only a faint
understanding of Gomez as a uniquely bright star in an otherwise foreign solar
system. She embodies a particular strain of American fame: You know who she is
without quite knowing who she is. Earlier in the day, she and I had met in the
penthouse lounge of her hotel, where I confessed that my familiarity with her
résumé was limited. I knew her as the dewy-eyed girl who dated Justin Bieber, and
who costarred in 2013’s Spring Breakers, Harmony Korine’s
debauched commentary on American values, in which her role was deemed
subversive precisely because she was the dewy-eyed girl who dated Justin
Bieber. Gomez was hardly offended. It seemed, in fact, that she had
spent much of the past few years not quite knowing who she was either.
“Once Disney was
over, I was like: Oh, shit,” Gomez told me.
“I didn’t know what I wanted to be. I had to learn to be myself.”
“To me it was: I’m 18, I have a boyfriend,
we look cute together, we like that.”
That was a
challenge, given that her post-Disney years dovetailed with her Bieber years, a
topic Gomez referred to often and freely without ever mentioning his name. She
did this not to be coy, I suspect, but because she assumed (correctly) that the
Internet had provided me with the salient details: the early days of a very
real and innocent love giving way to the on/off years that were turbulent at
best, soul-dismantling at worst. As Bieber reinvented himself as the tattooed
personification of pseudo-gangsta teenage rebellion, Gomez became an unwitting
bystander onto whom tabloids projected a variety of unsavory narratives,
feeding the nation’s insatiable need to see how long it takes for the famous,
and the young and famous in particular, to turn to ash under the rays of lurid
curiosity. “At first I didn’t care,” she said of the sudden scrutiny of her
personal life. “To me it was: I’m 18, I have a boyfriend, we look cute
together, we like that. Then I got my heart broken and I cared.
Because people
had no idea what was going on, but everywhere it was a million different
things.” She paused. “I was kind of in a corner, banging my head against the
wall. I didn’t know where to go.”
Gomez spoke with a
kind of analytical detachment, like a therapist reading over the notes of a
patient, never sounding remotely wounded or cynical, so much as wise. While talking to her, I often had the
sensation of trying, and failing, to relate to a grown-up, which was odd since
I’m more than a decade her senior and have seen my share of bullshit. Then
again, my bullshit has been mine and mine alone, and the cauldron of showbiz
ages its charges in curious ways. When Gomez was 18, for instance, she told a
writer for this magazine that the age she felt closest to was 15, which
surprised me. “I’ve been raised around adults, but I’m still very naive,” she
said at the time, sounding like the groomed and stunted product of the Disney
tween machine. Reminding her of this, I asked what age she related to now. “I
probably feel, like, 40?” she replied, letting the thought linger before
releasing a burst of throaty laughter.
As part of her quest
to “learn to be myself,” Gomez has made a number of changes in her life in the
past couple of years. She replaced her manager, her mom, Mandy Teefey, with one
of her choosing, which was not easy, because it gave tabloids an excuse to
write that she had “fired” her mother, implying divisive family drama where
there was none. “I was like, ‘Mom, I gotta figure it out on my own,’ ” recalled
Gomez, who lived with her mother, stepfather, and half sister until 2014, when
she moved into a Los Angeles spread with two close friends. “It was the
kid-going-to-college moment in my mind.” In pursuit of a less treacly public
image, she cut ties with Kmart and designed a capsule collection for Adidas, all while
landing roles in diverse films: a cameo in The Big Short, another in the forthcoming comedy Neighbors 2: Sorority Rising, and a lead in the indie drama The Fundamentals of Caring, which recently premiered at Sundance.
“I know that I can go into a room and convince someone that I can be a
character,” Gomez said. “I’ll cut my hair, I’ll shave it, I’ll dye it. I’d go
there in order for people to let Selena go.” (Given that she recently signed an
endorsement deal with Pantene, reportedly worth $3 million, one imagines she
would be contractually bound to find a less drastic means to such ends.)
While
Gomez aspires to one day be known solely for her acting, it is through music
that she has discovered the most immediate exit strategy from the saccharine
incubator in which her career was hatched. She parted ways with Hollywood
Records, the pop branch of Disney, where she had recorded three gold records
and issued a greatest-hits compilation, and signed with Interscope. Last
October she released Revival, a title that would be absurd for any other
20-something. Debuting at No. 1, the album earned her an invitation to perform
at the Victoria’s Secret fashion show and nudged her into territory occupied by
Rihanna, Katy Perry, and Taylor Swift—her longtime friend and informal career
adviser. Unlike Cyrus, who slithered out of her own Disney husk as brashly as
possible—replacing the purity rings with cigarettes and transforming herself
into a kind of gender-neutral sex doll—Gomez has taken a subtler route. On
Revival, she is frisky and sensual and a touch angry about the Bieber-tinged
past, declaring in the breakout single “Same Old Love” that “I’m so sick of
that same old love, that shit, it tears me up.” But she remains goofy and
sincere enough to avoid alienating fans who are still in braces. “Every single
girl has done it completely differently,” she told me when asked to compare her
transition with Cyrus’s. “Obviously, she wouldn’t want to be doing what I’m
doing, and I wouldn’t want to be doing what she’s doing. But I’m a fan of her
music—I don’t know if she’d say that about me.” Before meeting Gomez, I had
read an exhaustive timeline documenting her “heated feud” with Cyrus and
couldn’t help but wonder if (scoop!) I was being treated to a sly dig. “We
never feuded,” she assured me. “We both liked the same guy when we were 16. It
was just a Hilary Duff–Lindsay Lohan thing: ‘Oh, my God, we like the same boy!’
We are now completely settled in our own lives.”
“I’m
so exhausted,” Gomez said of Justin Bieber. “I honestly am so done. I care
about his health and well-being. But I can’t do it anymore.”
And
what about Bieber? A month after Gomez put out Revival, he released Purpose, a
kind of album as indulgent forgiveness plea, with much of his winsome
apologizing aimed at her. When I broached the subject, she replied with a deep
sigh. “I’m so exhausted,” she said. “I honestly am so done. I care about his
health and well-being. But I can’t do it anymore.”
In
the dressing room at the arena, Gomez remained intent on finding food and
temporary escape before going onstage and had taken it upon herself to locate a
more viable option.
“There’s
a McDonald’s half a mile away,” she announced after consulting Google Maps on
her phone. “Can we go there?”
She was not really asking. With her new team, she is
relaxed and jokey, but she is very much in charge, the puppet master where she
was once the puppet. Within a minute, she and I, along with her assistant, were
being ushered out of the stadium and into the frigid night, where a black SUV
had been stealthily summoned via walkie-talkie—a spontaneous outing, carefully
choreographed. Near the vehicle, a cluster of kids stood shivering. Had they
detected our exit the way canines can hear certain high-pitched frequencies? At
the sight of Gomez, they erupted into shrieks, using their phones to take
photos and videos to be uploaded onto Facebook, Snapchat, Instagram, and
Twitter.
“My favorite is when
they FaceTime,” Gomez said, waving to the group as we passed.
If you’re skimming this article for scoops,
here you go: “In a few years,” she confided, “I’ll give all of it up.”
It is impossible to
overstate the importance of mobile technology and social media when it comes to
understanding the Gomez phenomenon. She has enough vocal chops to carry a candy
pop anthem, and may very well prove herself an actress with range, but what she
can do with unrivaled skill is connect. In person, she radiates a sincerity so
infectious that I found myself sharing with her plenty of information about my
personal life, which is exactly how she communicates with fans, albeit with
tens of millions all at once. In the process of interacting with them, of
course, she also diminishes the leechy power of the paparazzi and gossip
columnists to shape her public identity, guaranteeing that whatever she posts
will supersede anything else. “I’m utilizing social media right now because of
my age and because, to be honest, everybody else in the world was talking about
me, so I wanted a fucking say,” she had told me earlier. “I honestly had to,
because I didn’t really expect my life to be as public as it was. Is this going
to destroy me or make me? I still have to make that choice on a daily basis.”
While she recognizes social media as a necessary tool for this phase in her
life, she is not wed to it. If you’re skimming this article for scoops, here
you go: “In a few years,” she confided, “I’ll give all of it up.”
As we made our way
to the McDonald’s, Gomez noticed a Chili’s in the same strip mall. Her eyes
widened. “Yesss!” she said. “I
love Chili’s. Taylor and I eat here all the time.” (They really do—go ahead,
Google it.)
The SUV stopped. Her
security detail hopped out first, scanning the restaurant and securing a table
for us in a secluded corner. As we sat down, Gomez, who was raised by a teenage
mother and retains visceral recall of the days when money was tight, was
clearly in her element. “I had to learn to like fancy food,” she said.
The restaurant was,
for the most part, empty, but it didn’t take long for other diners to notice
Gomez’s presence. She was in full celebrity getup, a radiant spectacle, and as
we spoke, people made their way over, asking for selfies, for autographs, for
hugs. Gomez did not betray a trace of annoyance during those repeated
interruptions. She posed, she signed, she hugged, she related. I noted that her
fans seem oddly comfortable around her. “Yeah,” Gomez agreed. “They feel like
they know me.” Is this not a peculiar way to go through life? “I guess it is.
But I don’t mind it, because I don’t know any better.”
While waiting for
our food, Gomez glanced at her phone. “Oh, my God,” she said. “Look at what my
manager wants me to post.” On the screen was a photo of a generically hunky
blond man sipping an orange soda. “He’s my ‘boyfriend’ in my video for ‘Hands
to Myself,’ ” Gomez said, referring to one ofRevival’s singles. “It comes out next week.” As a kind
of viral teaser, her manager suggested that she share the photo. I was
surprised, momentarily, that Gomez was so casual when it came to exposing the
calculated nature of such a ploy. But then I realized that Gomez simply better
grasps what everyone knows about Instagram: that every post, on everyone’s
feed, be it Kim Kardashian’s or
your mother’s, is invariably contrived. The most authentic approach is to
embrace the inherent artificiality without overthinking it.
Chips and guacamole
arrived, along with a melty vessel of cheese. Gomez dug in, ravenous. “No
caption, nothing,” Gomez said as she posted the photo. “Watch—it’ll be crazy.”
What did she mean,
exactly, by “crazy”? Within 12 hours, the post had received 1.2 million “likes”
and had become an international story. OnCosmopolitan’s website,
the next morning: IMPORTANT QUESTION: WHO IS THIS HOT MYSTERY MAN ON SELENA
GOMEZ’S INSTAGRAM? The Internet ignited in speculation. Was he her new “bae”?
Was Gomez “trolling” Bieber? Her sleuthing fans were quick to reveal the man to
be Christopher Mason, a model whom Gomez had turned into a global fetish
between bites of guacamole at a chain restaurant in the Midwest.
A half-hour later
she was onstage, strutting around in a sequined catsuit, shot back into the
orbit from whence she came. We never got to say a proper goodbye. When we
returned from Chili’s, her performance had been bumped up by 15 minutes, and
her team descended upon her with focus: prepping, tweaking, adjusting. After
getting a final glimpse of her leading a kind of prayer circle with her
dancers, I made my way out into the arena to watch the show. Although I tried
to keep my eyes trained on the actual Gomez onstage, with whom I’d just shared
a meal that suddenly felt like a distant memory, I found myself fixated on the
Gomez filling up the two massive screens flanking her. She seemed somehow more
real in the projections, below which was a live Twitter feed telling me exactly
what I should be feeling: Still not over the fact that
I’m breathing the same air as @selenagomez.
Visit
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Hair
by Shon for Bed Head by Tigi at Julian Watson Agency; makeup by Kabuki for Dior
at Kabukimagic; manicure by Marisa Carmichael for Formula X for Sephora. Set
design by David White at Streeters.
Production
by North SIX; Digital Technician: Tadaaki Shibuya; Photography Assistant: Alex
Lockett; Lighting Assistants: Mark Luckasavage, Justin mcmahn; PostProduction
Technician: Jim Alexandrou; Fashion Assistant: Taylor Kim; Hair Assistant:
Ryuta Saiga; Makeup Assistant: Caroline Hernandez; Set-Design Assistant: Brian
Elwell; Behind the Scenes videography: Tommy Moore, John ColLazos, Patrick
Williams.
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