Most bloggers are eager to generate passive income
with ads, and usually, turn to Google AdSense to do so. The term "Google
AdSense" is much like that of a pop song - so popular, nearly everybody's
heard of it! And, of course, want to make a profit with this market leader.
Google AdSense is undoubtedly a very reliable Pay
Per Click (PPC) or Cost Per Click (CPC) marketing tool used to increase the
income of your blog. However, because of the platform’s rigorous click fraud
control, thousands of accounts don’t last long with Google AdSense (for some,
getting approval is even difficult). It makes website owners look for some
lesser-known (while still amazing!) Google Adsense alternatives – while of
course still being wary of scams or ineffectiveness. Yes, the lesser-known guys
are not usually as powerful. Yes, you'll earn more slowly with them. But, there
are still many quality alternatives worth discussing.
Moreover, some bloggers find even more value in
the alternatives for reasons such as a simplified approval process, low payout
threshold, a variety of ad types, etc. Often, these campaigns can help you
achieve even higher clickthrough rates than you'd achieve with AdSense.
There are 2 main models of Pay Per Click campaigns
(be sure to read the details of the campaign's offers before proceeding):
Flat-rate: This model implies that you agree to be
paid a fixed price for each click.
Bid-rate: Stands for the advertiser's competition
in the niche in the private auction. Namely, advertisers bid for placing an ad
in search engine's sponsored links.
Before listing some popular alternatives of Pay
Per Click campaigns, let’s take a quick look at what you should pay attention
to before choosing the one for your blog:
Choose wisely which advertiser will attract the
right visitors for you (consider appropriately the kind of traffic you generate
on your blog);
Pay attention to the campaign rules: some
advertisers allow publishers from the US only, some have restrictions to page
impressions, and others require putting your tax details;
Don’t stop at the first one. Try different
alternatives over a period of time and decide which is the best route for you.
Let's at last revise some of the good-paying
alternatives!
1:
MediaNet
MediaNet is one of the market leaders in the
industry of contextual advertising. They run the second-largest contextual ads
revenue across the net. Pay Per Click ads are displayed on Bing and Yahoo
search engines. Targeting is performed through keyword search terms.
As a publisher, you’ll have the tools to customize
the appearance of the ad to suit your website color scheme and overall design.
You’ll also have one of the biggest support teams at your back to solve any
issues you run into fast, and easy. English should be used as a primary
language of the site to start with a MediaNet campaign. Minimum cash out
payments start at $100 via Paypal and Wire Transfer.
2.
Advertising.com
This is another highly reliable and well-known
network of publishers (a division of AOL platforms). Simply log in and find the
needed method to monetize your traffic. The network works with the biggest
brands across the net and helps you choose the best quality ads. The admin
interface is also very intuitive, helping you to set up an account and choose
ad formats easily step-by-step.
Because of high-quality offers, the approval
process for publishers can take days and even weeks. The publisher’s website
language is not limited to English. Available payment methods are Check, Direct
Deposit, and PayPal. The minimum payout is $25.
3.
RevContent
A highly reliable source with great monetizing
opportunities, but very difficult to join – all because they are focusing on
quality rather than on quantity (this means better engagement rates and loyal
clientele). If you are lucky enough to join the program, you’ll be provided
with an intuitive admin interface and a transparent reporting system. This
platform provides you with various advertising formats like display ads, video,
and mobile.
Publishers get paid on a monthly basis via PayPal.
The payout limit is $50.
4.
AddCash
AddCash provides more than 200 million active
unique users making high conversions and 850k app installs each month.
Impressive, right? Within this popular platform, mostly all ad formats are
supported: from premium units like pop-under, interstitial and in-stream video
to standard display ads. Once your website is accepted, putting and customizing
an ad unit is very simple. Real-time reports can be also previewed in detail
via the admin panel.
The company also offers great withdrawal options
like PayPal, Payoneer, Skrill, WebMoney, and Wire Transfer. The minimum payout
is €100 (threshold is not offered in USD).
5.
InfoLinks
In-text advertising leader. They also provide
effective video and banner ads. InfoLinks work with world-famous brands such as
Facebook and Amazon, still requiring no setup fee and no minimum requirements
for page views. Apart from being one of
the greatest monetization opportunities for publishers, their admin tool is
also very easily integrated into your website, so you don’t have to wait long
to test it out.
You’ll be able to get paid via PayPal (the minimum
payout threshold is $50), Wire Transfer, eCheck, Western Union, and Payoneer.
6.
RevenueHits
Another highly popular and reliable platform. You
can generate a great income with their art contextual and geo-targeted ad
serving technology. The ad types offered include display ads, pop-ups, apps,
widgets, and buttons. One big advantage is that the platform offers an advanced
tool that learns from your ads to provide you with the most optimal ways to
display ads on your site.
They pay on a 30-day basis via Wire (from $500),
PayPal, and even Payoneer (from $20).
7.
Bidvertiser
With this advertising tool, you are able to target
your ads by channels, keywords, and geolocation. You get paid for every ad
click and extra revenue for clicks conversion. The ads will be displayed within
the Bidvertiser network, where you’ll need to choose the needed category for
your website. You’ll be also able to customize the layout of your ads in order
for them to not have a bad effect on the website quality.
You can receive your earnings through PayPal (the
payout threshold is $10), Wire Transfer or by check.
8.
Chitika
A lot of publishers say that Chitika operates
similarly to AdSense, and you can even use both services simultaneously.
Traffic comes from the recent searches on the search engines, mobile, and
targeted text ads. The ads are not contextual and depend on the keywords placed
into a search field of the search engines. The approval period can take up to
one week, though creating an ad unit on the Chitika admin panel is relatively
fast and easy. You also have the opportunity to resize mobile ads and get more
from mobile traffic.
Minimal payment limit is only $10 via PayPal and
$50 by check. Find out more about terms and conditions for publishers
9.
PropellerAds
One of the more well-known and fastest-growing
pop-under networks with great opportunities for publishers. If your website
deals with niche topics like entertainment, video/movies, games, dating,
software, gambling, etc., you'll be able to generate even more money than with
an AdSense campaign. High monetizing opportunities are also provided within
mobile traffic and apps. Detailed optimization for each site is guaranteed to
allow you to set the best performing ad campaign.
The payouts are available from $50 (Paypal), $100
(Payoneer) and $500 (Wire Transfer).
10.
AdBlade
AdBlade is another well-known company for
monetizing your blog, but the publishers must meet their strict requirements.
Native ads are AdBlade’s main specialization - they display the ads that look
like small related posts thumbnails along with related articles. It’s required
that your website has a huge amount of traffic to gain profit from published
ads. Mobile ad units are also available within the platform. The metrics are
updated every 15 minutes throughout the day.
You can receive payment via PayPal and check (a
payout limit is $100).
11.
BuySellAds
Lastly, BuySellAds is a self-serve ad portal for
publishers. Though you should know that bloggers’ options are extremely limited
to this company. Publishers can be approved only in the case that their
websites come with professional design, quality content, and good traffic
volume.
Creating an account is free, but the network will
charge a 25% commission from your overall earnings. As for ad formats, you are
offered a banner, a placement for text ads, text+image ads, Tweet ad, and RSS
feed. They offer you PayPal ($20 minimum balance required), Check ($50 minimum
balance required) and Wire Transfer ($500 minimum balance required) cash-out
alternatives.
A Reason To Act
You now have a reason to act! And this act doesn’t
require putting your shoulder to the wheel. So, why not grab the opportunity
that a PPC campaign can give you: earn money for a better blog (or better
vacation!) while you sleep?
Think that this list needs updating? Share your
'reasons why' in the comments.
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